DOWNLOAD ~ Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines. " by Academy of Marketing Studies Journal ~ Book PDF Kindle ePub Free

eBook details

• Title: Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines.
• Author : Academy of Marketing Studies Journal
• Release Date : January 01, 2009
• Genre: Business & Personal Finance,Books,
• Pages : * pages
• Size : 338 KB

Description

INTRODUCTION A dog on a leash pulls its master toward a flock of flushing pigeons in an advertisement for asthma medicine. A cat serenely naps on the couch next to a couple of apartment dwellers fretting about their home loan application in an ad for a mortgage company. A billboard purchased by a check cashing company displays two dogs--a large dog (Big Cash) and a much smaller companion dog (Little Cash).

PDF Books Download "Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines." Online ePub Kindle